TikTok is introducing a fresh option that enables them to cut down on the quantity of AI-created media appearing in their feeds. This initiative comes as the service disclosed that it currently hosts in excess of 1 billion content made with AI.
Testing and Rollout
This change is being tested over the coming weeks before a full-scale launch. This shift comes amid a surge in AI content, fueled by new video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the quickest rising video streams on a popular video site exclusively feature AI-generated videos. A considerable share of this output is considered “AI slop”, a term for poor-quality, mass-produced content that is frequently nonsensical or dreamlike.
Our research shows that many people enjoy content made with AI tools, including digital art to science explainers, and we intend to provide users the power to see more or less of that, based on their own likes,” stated a spokesperson.
AI on the Platform
The platform announced that there are currently 1.3bn videos on its app identified as AI-generated. Overall, in excess of 100 m videos are uploaded to the service every day, making AI-generated material a minor percentage of its overall inventory.
How to Adjust Settings
Users will be in a position to limit or boost the volume of AI content they view by accessing the content preference feature in the app and selecting “AI-generated content”. Other topics that currently be controlled under the setting include news, fashion, beauty, and movement.
AI Disclosure Rules
TikTok’s rules mandate content makers to identify convincing artificially created content, and it prohibits malicious deepfakes of public figures or emergencies. Any believable artificial content that is not labeled can be deleted under its terms of service.
Furthermore, the app will now attach an artificially created tag to content created with its proprietary AI systems, or flagged by an industry-wide initiative for identifying content made by AI. This action is aimed to stop users from seeking to circumvent the tagging system.
AI Literacy Programs
The company is furthermore establishing a $2 million educational fund for professionals and organizations to create educational content about ethical AI use. This initiative will assist charitable organizations dedicated to teaching computer science.
Moderation Strategy
The platform has defended its safety measures, amid discussion over proposals to lay off hundreds of review team members in the United Kingdom. The company is set to reduce a significant number of roles in its content moderation team in its British office, with trade unions and digital protection specialists raising concerns that people are being substituted by AI moderation.
A senior executive explained that staff-based oversight would still have a role, but automated tools can protect employees by filtering out the most graphic content ahead of it is viewed by humans. The company announced a 76% decrease in explicit and harmful content seen by human moderators over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to limit contact with unsafe media as quickly as possible, which is why a lot of the machine support is making a difference work at speed.”
