On Thursday evening, while unconfirmed reports spread concerning the Brown University gunman, the network's Kaitlan Collins took to social media, highlighting the uncertainty and pointing viewers to her channel's 9pm newscast.
Although the network is hardly a flawless news source, her message seemed accurate for a lot of people. It stands as one of the broadcasters where you can find fact-based and mostly reliable reporting – particularly during crises such as the one taking place near a New Hampshire storage facility.
A Precarious State During a Corporate Struggle
However the news network, now middle-aged, finds itself in a vulnerable state as two massive media corporations compete for ownership of its corporate owner, Warner Bros Discovery.
No matter the result, the destiny of CNN has been drawn into a major game of mergers and acquisitions, rather than as a question of what helps the news-consuming public.
“This represents another instance of the deep structural problems with roots in many years of policy decisions,” stated Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Penn.
The debate about the future owner of Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – fails to grasp a broader point.
“The narrative is crafted as a business story with influential figures as the protagonists, but there is hardly any discussion of the public interest,” Pickard explained.
The Complicating Element: Donald Trump
The CNN scenario is complicated by Donald Trump’s opinions about a network he has long portrayed as perhaps his chief “fake news” adversary.
Recall the shouts of “CNN sucks!” at the president’s rallies, his team's disciplinary withdrawal of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.
Trump now claims that the network requires new ownership. Many see this as a desire for ownership that will protect him from negative coverage and examination. That is a factor in why he appears to support Paramount Skydance, which has made a aggressive takeover attempt.
He has grounds to like that bidder more. For one thing, it is run by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
Paramount, parent of CBS News, also recently appointed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.
A Future of Further Instability
It is important to note, if Netflix prevails, CNN and other cable outlets would first be carved out into a independent unit. This might be a welcome development to many at the network, but it’s hardly a guarantee of stability. That arrangement could pave the way for CNN for yet another acquisition. It never ends.
According to Timothy Wu, much of this is illegal, anyway. The influential voice of big tech’s dominance stated that competition laws should prohibit both deals.
“Both acquisition attempts would be bad for the country, and both should be opposed by anti-trust authorities,” Wu stated.
The Bigger Problem and a Way Ahead
No matter the outcome in this situation, the larger issue remains.
“Our current system is a highly structure that undermines democracy, but we shouldn’t give in to the belief that change is impossible,” Pickard emphasized. Regulatory choices – from the 1930s and 1940s – helped to build this overly commercial monster, and revised policy decisions can tackle it.
Can reform occur in an era where the top communications regulator will not confirm that the agency is independent? Change is very unlikely now, but that is not to say it will not happen in the future.
Policies that support independent news organizations, aid local journalism, subsidize public media, and prohibit the consolidation of media power in very few hands are within reach – they are essential for a functioning democracy.
In the world of media ownership, size does not equal quality. And news organizations such as CNN cannot be pieces in the newest acquisition battle.